The Conquest of the Sun

Regarding the creative concept of this project, we drew inspiration from the conquest of the sun. In 1969, we conquered the moon, marking a historic milestone for humanity. In 2022, we conquered the sun, taking a giant step forward in solar self-consumption. To achieve this, we created a commercial filmed in Uruguay, involving over three months of production. The aim was to embark on a journey never before undertaken—to reach the sun—and to give viewers the sensation of having reached the sun through the commercial.