Archibald Nicescent: The only pirate that smells good.

To talk about the new long-lasting product range from Old Spice, we dove into the most nauseating and foul-smelling world of our imagination: the pirate world. Just imagine how those ships must have smelled. Based on that premise, we created the story of the only pirate who smells good, and of course, he has to be an outsider. If you want to see what happens with our protagonist, check out the campaign. One hint: he is on a seahorse...