For the first time, MAPFRE ventured into producing a short horror film, capitalizing on the Halloween milestone and adapting creativity to one of the most widely consumed formats during this season.

Halloween is a night of scares, costumes, and, above all, horror movies... but there's another kind of horror that threatens us not only on Halloween night but every day on our roads. By adapting the format, we achieved recognition and media coverage on this key day beyond our own social media channels.

The campaign consisted of several phases: a teaser, a 3:48-minute cinematic short film, and content supported by paid media to maximize its impact.