Burns tests Colgate Max White Ultra to demonstrate that its formula works.

Since it's challenging to believe in teeth whitening products, Burns decided to be the first to put Colgate Max White Ultra to the test. We recorded meetings for several days and did what we had to do: test the product to see if it really worked as Colgate promised. We launched the campaign on Spain, Italy, Portugal, and Greece's main social media platforms, including Instagram, Facebook, and TikTok. Additionally, we ran an extensive influencer campaign with over 60 profiles and a solid PR plan for the product launch.