SCROLL

DISCIPLINES

Strategy
Creativity
Content
Paid Media

TAKEOFF

July 2022

Lexus

Relax

SCROLL

DISCIPLINES

  • Strategy

  • Creativity

  • Content

  • Paid Media

TAKEOFF

  • July 2022

Challenge

Communicate the 10-year warranty of Lexus, called Lexus Relax.
Generate brand awareness.

The Project

A 10-year warranty is a significant competitive advantage for an automotive brand.

We thought of a different way to "show it," using the same communication codes as industry campaigns, but with a slight twist. Because 10 years is enough time to see your car.

Resultado

El Sol 2023: 1x Oro, 1x Shortlist

CdeC 2023: 1x Anuario

190 MM

alcance total

+376%

menciones totales

1,2 M views

en RRSS

+17%

incremento en ventas

+10%

top of mind

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