DISCIPLINES
Strategy
Creativity
Content
Paid Media
TAKEOFF
July 2022
SCROLL
DISCIPLINES
Strategy
Creativity
Content
Paid Media
TAKEOFF
July 2022
Communicate the 10-year warranty of Lexus, called Lexus Relax.
Generate brand awareness.
A 10-year warranty is a significant competitive advantage for an automotive brand.
We thought of a different way to "show it," using the same communication codes as industry campaigns, but with a slight twist. Because 10 years is enough time to see your car.
CdeC 2023: 1x Anuario
alcance total
menciones totales
en RRSS
incremento en ventas
top of mind