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DISCIPLINES

Creativity
Strategy
Content
Paid Media

TAKEOFF

July 2022

Lexus

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DISCIPLINES

  • Creativity

  • Strategy

  • Content

  • Paid Media

TAKEOFF

  • TAKEOFF 2022

Challenge

Adding value to Lexus Certified Pre-Owned vehicles during a challenging time for the automotive sector due to the semiconductor chip crisis and long waits for the production of new vehicles.

The project

10 years of warranty is a significant competitive advantage for an automotive brand.

A creative campaign consisting of 4 pieces highlighting the benefits of Lexus Certified Pre-Owned vehicles, which are meticulously inspected by professionals to the extent that they don't want to part with them and attempt to prevent their sale.

Resultado

El Sol 2023: 1x Oro, 1x Shortlist

CdeC 2023: 1x Anuario

190 MM

alcance total

+376%

menciones totales

1,2 M views

en RRSS

+17%

incremento en ventas

+10%

top of mind

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