DISCIPLINES
Creativity
Strategy
Content
Paid Media
TAKEOFF
July 2022
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DISCIPLINES
Creativity
Strategy
Content
Paid Media
TAKEOFF
TAKEOFF 2022
Adding value to Lexus Certified Pre-Owned vehicles during a challenging time for the automotive sector due to the semiconductor chip crisis and long waits for the production of new vehicles.
10 years of warranty is a significant competitive advantage for an automotive brand.
A creative campaign consisting of 4 pieces highlighting the benefits of Lexus Certified Pre-Owned vehicles, which are meticulously inspected by professionals to the extent that they don't want to part with them and attempt to prevent their sale.
CdeC 2023: 1x Anuario
alcance total
menciones totales
en RRSS
incremento en ventas
top of mind