Burns Sports Unit

Merging Human with Digital & Sports

Burns Sports Unit, a team specialized in sports & esports.

Our team is formed by sports industry experts with previous experience at companies like Adidas, FIFA, Real Madrid C.F. or LaLiga, who revolutionize communications in the sports industry on a daily basis.

Sports industry specialists

Relevant content at a global scale

We provide leagues, brands, federations, clubs, and other organizations within the ecosystem with highly impactful services.

We participate in the industry’s most relevant events, both at the national and international level, and generate notoriety with high-quality content.

A new business model

A perfect balance between digital consulting, creativity, and business strategy and development, focused on sports.

The market’s most relevant committees, federations, and brands are already working with us, achieving outstanding results.

Esports pioneers

Burns Sports Unit features a team exclusively dedicated to esports.

We are pioneers in creating campaigns around esports, with a team of specialists who have created high-impact content within the community, with the collaboration between Ibai Llanos and MAPFRE as an example.

Sports
Unit

Strategy

We help our clients in the sports industry to connect with audiences in a relevant way through effective communication strategies, insight generation, branding, and planning. We create real connections from a strategic approach of the specific cultural context, category, and target within the world of sports.

Creativity

We solve our client’s problems with ideas that connect with people and their sports interests. Through creative excellence, our digital and sports expertise, and working along other departments, we generate durable and high-quality connections between brands and their target.

Innovation

We provide sports brands with our expertise in digital consulting, business strategy, technology and product to take creativity to the next level.

Media

Our goal is to achieve maximum efficiency from the client’s investment in media through the selection of the most impactful KPIs, platforms, formats, and target for the brand within the context of the sports industry. We create and execute media strategies and plans at the local and international level, constantly monitoring social media through social listening tools.