MAPFRE is for you

We launched a communication campaign on social media with a very clear concept and line of content, which helps to tell them how much and how good the brand has to offer to young people. Based on the insight that 8 seconds is the maximum time that young people pay attention to any content, we built all the brand and product messages in video pills of this duration. In addition, to give the campaign greater appeal and engagement, we worked hand in hand with a well-known face on social media: Xuso Jones.